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Discover Kolibri
5
min Lectura
April 29, 2025
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The events we carry out as an organization are one of the most powerful points of contact with our audiences: collaborators, clients, strategic allies and other key players. Each event generates environmental, social and economic impacts. Recognizing them is the first step in managing them responsibly.
Organizing sustainable events does not mean achieving unattainable perfection, but rather making conscious decisions that reflect a real commitment to continuous improvement. It's not about naming them with empty labels, but about implementing concrete actions that make sense and are consistent with the values we promote.
We know that marketing teams and those who lead the planning of corporate events work with tight schedules and multiple definitions simultaneously. For this reason, we developed this guide as an internal, agile and applicable tool that allows us to establish a clear baseline on how to integrate sustainability criteria from the earliest stages of design, and not just at the end of the process.
Planning and designing the event, incorporating, from the outset, sustainability as a transversal pillar is essential to ensure its coherence and positive impact. We can identify three main axes that will help us design it: formerly, during and subsequently.
Although each stage has its own challenges, 80% of the impact is determined in the design phase, so it is essential to consider all the variables at play from the outset.
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80% of the impact is determined in the design phase
We identify two ways of approaching an event, in a traditional way or with a circular perspective. Generally, events that are planned in a traditional way, it is only at the end that one thinks about the arrangement of materials or about offsetting the carbon footprint through credits or bonds. Today there is a wide variety of concepts and sometimes the lack of clarity about these technical terms can confuse consumers and users who seek to understand and obtain information about organizations' commitments.
However, if what is sought is to generate a greater impact, incorporating a circular perspective it is key to rethink the event from its design stage, adopting a comprehensive approach that covers the entire life cycle: from the resources used, production, use, to the final destination of the materials.
We invite you to download our guide to sustainable events, a useful tool to start designing your next event.
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